Most athletes agree that one’s heart rate is most important biometric to monitor during training. But current heart rate monitors on the market come with a variety of hassles and annoyances. Straps are uncomfortable, are not waterproof, move around incessantly, and irritate or chafe the skin. Watches are visible to everyone around you, are not discreet or stylish enough for all-day wear, and are notoriously inaccurate. The Fitlinxx Ampstrip addresses all of these issues and more, allowing athletes to take their training to the next level.